Soaking up the human experience
When it comes to brand, I talk a lot about “perspective” because I believe it to be one of the most powerful—and yet, too-often underestimated—devices at our disposal. If beauty is in the eye of the beholder, then so is danger. When faced with any significant change/newness, what makes us either grin or grimace? Perspective.
To be fair, there are realities that are inherently dangerous… if a pack of coyotes makes camp at your doorstep, that’s dangerous. But our inherent aversion to danger coupled with the need to keep pace with shareholder expectations and competitive onslaught has left us overly reliant on that aversion. And therein lies the opportunity of a lifetime: to better understand others’ aversions so we can help them see and benefit from the change/newness your business offers.
And sharing the love
Every day, we can choose to understand others’ perspectives better. We can choose to come together toward a common cause and to become greater than the sum of our parts. Shaping better perspectives between businesses and the people that invest in them is the foundation of a strong brand. And we can make the world a better place for those we leave it to… and I do admit some bias on that perspective :)
Understanding and shaping perspectives is more stone soup than rocket science, and it's what I enjoy most about what I do.
My brand experience
What do your customers love about your brand?
I’d look forward to hearing about it—and if you represent a potential client or hiring team, the portfolio section password is available upon request.